Tilmann Lührig, LL.M.

Tilmann Lührig has special industry knowledge in IT, eCommerce and Internet platforms, cosmetics and consumer goods, real estate, and energy as well as advertising agencies and public relations. Tilmann Lührig advises start-ups, small and medium-sized enterprises, and international corporations in developing, managing, exploiting, and enforcing their portfolio of intellectual property rights. Together with the clients, he develops strategies to protect the patents, utility models, trademarks, designs, company and domain names, know-how of his clients and assists them in exploiting their rights through drafting and negotiating license agreements and reviewing advertising activities.

Tilmann Lührig conducts global trademark clearances and represents clients in prosecution matters before the German Patent and Trademark Office (Deutsches Patent- und Markenamt – DPMA), the European Union Intellectual Property Office (EUIPO), and the World Intellectual Property Organization (WIPO). He has extensive experience in representing clients in opposition and cancellation proceedings before the DPMA, the German Federal Patent Court, the EUIPO, the European General Court (EGC), and the European Court of Justice (ECJ).

Tilmann Lührig also advises and represents clients in counterfeit matters (including customs enforcement of IP rights) and has many years of experience in the enforcement of IP rights in preliminary injunction and main proceedings before regional and higher regional courts as well as in domain name disputes before the relevant institutions.

In the areas of IT and data protection law, Tilmann Lührig has been consulting and representing both principals and providers in the drafting, negotiation, and enforcement of all types of IT contracts for more than a decade. He specialises in providing legal support for complex IT and outsourcing projects. In the area of data protection law, he advises on the data protection-compliant organisation of companies and the drafting of data protection agreements.

Tilmann Lührig is a member of the German Association for Intellectual Property Law (GRUR) and the International Trademark Association (INTA), where he was elected to serve on the Law Firm Committee (Technology Subcommittee) for 2018–2021 and on the Trademark Office Practices Committee for 2022–2025.

Legal 500 Germany and The Legal 500 EMEA (recommended in the period 2016–2024) write the following about Tilmann Lührig and his team:

“Lexton has impressive brand expertise”.

“Tilmann Lührig: An exceptional trademark lawyer with extensive knowledge of the IT sector and an eye for detail and the big picture”.

“Tilmann Lührig has outstanding expertise, unique communication skills, and is a generally likeable person.

WIPR Leaders (2017–2024):
Tilmann Lührig is highly recommended.

WTR 1000 – The World’s Leading Trademark Professionals (recommended 2014–2024) writes the following about Tilmann Lührig:

Tilmann Lührig
“acts for large multinational brands in enforcing their rights before both German courts and the EUIPO. He writes excellent submissions and is friendly, helpful, and an absolute professional”.

“gives straight-to-the-point advice, providing answers and useful recommendations rather than just legal considerations. Really impressive, too, is his broad and instantly available knowledge of German law – you can phone him up and know he’ll be able to answer any questions you have.”

“is brilliant at tackling internet-related enforcement matters and should be the first port of call for any branding conundrum. He is responsive and cost-efficient and always finds practical and commercially oriented solutions that will solve even the most convoluted of cases.”

Languages: German, English